Worth It: Lifestyle $568K Vs. $10M House

Approaching the next phase of his life, Keith brings Quinta and Kevin along on an adventure to find his future home where he hopes to settle down and build a family. 

As BuzzFeed piloted the Worth It: Lifestyle spin-off, the brief required preserving the flagship series’ heart while exploring new topics, hosts, and narrative approaches. 

As the Lead Producer, I conceptualized the episode’s direction, managed end-to-end production (location scouting, budgeting, casting, directing on set, editing), and ensured the episode maintained the voice of the main series while delivering a fresh take on the format. I found that the lifestyle spin-off granted an opportunity never seen before in the franchise - merging people’s love of premium cable real estate shows with a lean, fast-paced production workflow of a digital-native studio. Along with strategically casting BuzzFeed favorites, Quinta Brunson and Keith Habersberger, as the episode’s hosts, the Houses episode would bring a perfect harmony of fun, aspiration, and education. 

Achievements include:

✦ Gaining 15.5M views and 209K likes on YouTube, becoming one of the series’ most successful episodes

✦ Delivered cable-quality content at a fraction of traditional broadcast costs

✦ Established template for scalable premium lifestyle content