RESUME

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RESUME ✦

featured CAREER HIGHLIGHTS

01. Led editorial strategy for YouTube’s LEGO Festival campaign, transforming platform data and insights into impactful content that drove 299M impressions, exceeded view benchmarks by 31%, and earned a Shorty Award win for User-Generated Content.

02. Founded and led BuzzFeed’s first Asian American and Pacific Islander Employee Resource Group (ERG), which won Asia Society’s 2018 Best Employer and Best Practices Awards, and 2019 Best Employer for Promoting APAs Into Leadership Positions.

03. Produced, wrote, and directed BLUE SUIT, an independent queer short film, that has been an official selection at 20+ film festivals across the United States, including Academy Award qualifying festivals (Outfest and the Los Angeles Asian Pacific Film Festival)

PROFESSIONAL EXPERIENCE

FREELANCE • 2026 – Present

Brand & Content Consultant

  • Partner with brands and founders to upgrade their content marketing using cultural trends intelligence and social data-informed strategy, creating an unmissable online presence that excites audiences.

YOUTUBE • 2021 – 2025

Culture & Trends Manager, US

  • Led editorial strategy for the YouTube “Yoodle” campaign celebrating diverse creator communities by translating cultural research into Brand Marketing content, resulting in 20M+ views, 14K+ new subscribers, and industry-recognized awards and nominations.

  • Developed social data-backed content strategy that drove measurable audience engagement, turning learnings into actionable insights for Product Marketing campaigns that generated significant user engagement and received 180B+ views.

  • Identified over 5K real-time digital and cultural trends to inform content strategy and marketing campaigns, resulting in 180B+ views across content with 22% Gen Z viewership.

SNAPCHAT • 2019 – 2021

Content Lead, Spotlight

  • Developed and maintained the social content calendar that would attract, engage, and activate our 265M+ daily users.

  • Managed a team of editors to produce engaging content for a diverse global audience, exceeding target views goals by 29%.

  • Authored progress reports measuring creative campaign performance, communicating the state of Spotlight to key stakeholders.

BUZZFEED • 2015 – 2019

Supervising Producer • 2017 – 2019

  • Oversaw editorial production, including content creation, editing, design, copywriting, and packaging strategy, for BuzzFeed’s various social channels, resulting in 65% increased output.

  • Managed a team of producers and talent to create social content in response to memes, trends, and pop culture, exceeding business goals with content garnering 200M views in record time.

Video Producer • 2015 – 2017

  • Produced, wrote, directed, and edited over a hundred pieces of content published on Instagram, YouTube, Snapchat, Facebook, Hulu, and Amazon Prime that generated over 300M views.

  • Led successful campaigns to identify audience gaps and engage diverse viewers, notably producing 40+ videos and articles for BuzzFeed’s Asian Pacific American Heritage Month programming.

JUBILEE PROJECT • 2014 – 2015

Producer / Editor & Film Fellowship Assistant Director

  • Produced and edited various content productions that were published on YouTube, garnering over 25M views.

  • Coordinated end-to-end production operations, successfully delivering three films from the Fellowship program.

Bachelor of Science in Telecommunication, University of Florida • Digital Film and Television Production

EDUCATION

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